BRANDING
With the aim to connect mothers creating traditional Balkan tapestries with North American audience, Sarah Morison approached me to brand her retail service.
Maika translates to 'mother' in Bulgarian, but it still delivers a warm and friendly tone as it rolls off the tongue of any language speaker.
With this in mind, the wordmark was created with friendly curves and playful terminals to straddle on decidedly warm tones. A modest Balkan zig-zag geometric element was introduced to tie in the craft and to complement the softness of the branding.