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Kristine Kim Ceramics

BRANDING, STYLING & PHOTOGRAPHY

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Kristine Kim is a Korean-Canadian architect and ceramist. To bring more awareness to her ceramic practice, I was approached to develop a branding that reflect her heritage and philosophy. 

My approach started by examining the nature of ceramic itself: a handmade ceramic is sturdy, utilitarian and distinct; yet vastly fragile and temporary. This duality in character informed the visual treatment of the practice.

A sturdy wordmark was custom drawn and then 'shattered' to be revived as a supporting pattern.

The primary colour is celadon, a glazing ubiquitous with East Asian ceramics, complemented by earthy tones of sand and terracotta.

I also styled and photographed a series of images highlighting Kristine's ceramics paired with textural natural elements.

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