EDITORIAL & CATALOGUE DESIGN
EF Tours Canada was coming into itself in the early 2013. Well-known as a language school, its embarking on an effort to establish itself as the leader in the educational tour in Canada.
I was brought on board to help refresh the company's approach to connecting with teachers, students and parents. We systematically worked on initiatives to position the company's presence to be approachable and visible, such as travel tips, ongoing prized contests and educational travel scholarships.
We created publications that inspire the wanderlust: a gate to EF Tour's offerings online. By streamlining the content, the new catalogue was made more personal and accessible. This follows with the introduction of Depart, a contemporary lifestyle-driven publication with personal stories and travel advice aimed at teachers and students.