02

Canadian Red Cross

ART DIRECTION, EDITORIAL & CORPORATE REPORT

When Canadian Red Cross (CRC) looked to refresh their corporate reports and visual assets, I was recruited to design report templates that were accessible and digestible.

The reports needed to be both approachable and unswerving, visually-led with stats and images from impacted regions. The new approach simplifies and distinctly itemise each of CRC's effort on the ground.

Each effort was then further broken down into an editorial piece by diversed contributors. Donors read first-hand reports from staff, volunteers and beneficiaries on how their donations are making an impact.